Online Privacy Policy

Online Privacy Policy

Last Updated: March 6, 2025

1. Introduction and Scope

This Online Privacy Policy (“Privacy Policy”) describes how Lendmark Financial Services, LLC and its subsidiaries and/or affiliates (collectively “Lendmark”, “we”, “us”, or “our”) collect, use, process, and/or disclose your information when you visit our website, customer account portal, mobile application, access or use our products and services, any online function, or otherwise engage with us as described below (collectively the “Service” or “Services”). We respect your privacy, believe in transparency, and are committed to protecting your information. Please read this Privacy Policy carefully to understand how we handle your personal information.

Accessibility

A Spanish version of this Online Privacy Policy is available at:

https://www.lendmarkfinancial.com/es/Disclosures/Privacy-Policy

This Privacy Policy applies to information we collect through our Services, including:

This Privacy Policy does not apply to:

If you are a Lendmark consumer or customer and applied for or obtained a financial product or service with us, we will use and share your personal information in accordance with the privacy notice that applies to your account including, but not limited to, our GLBA Privacy Notice. Please read our GLBA Privacy Notice to learn how we collect, use, protect, and share your personal information and the options that may be available to you. However, this Privacy Policy may still be useful to you in describing our Service and the options and choices described below are available to you as well.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with the terms of this Privacy Policy, you should not use our Website, Services, or otherwise interact with us. By accessing, visiting, browsing, or using our Services, registering or submitting your information through our Services, or interacting with us, you agree to the practices, terms, and conditions described in this Privacy Policy. This Privacy Policy may change from time to time. Your continued use of our Services after we make changes is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates.

The Services are intended for users located in the United States and are not intended for users located in any other countries, including the European Union and the European Economic Area.

2. Information We May Collect

The information we collect depends upon things such as the nature of our relationship, the method you communicate with us, and the purpose of your interaction with us. We may collect the following information directly from you, from third-party sources, and automatically as you use our Website or other Services:

This information may be used from the time of your submission of the information and for the duration of the period that is needed for the identity-verification purposes. When you consent to the collection and use of this information, you acknowledge and agree that our third-party service provider may share such information with other service providers for use in the identity verification services and such information will not otherwise be disclosed to third parties without obtaining additional consent.

We may also collect information about you from additional online and offline sources, including our affiliates, credit reporting agencies, and other third-party sources as permitted by law.

The entry of personal information is required to access certain portions of our Services. You may choose not to provide us with any personal information and may still access certain portions of our Services. However, you may not be able to fully utilize all functionalities and features of our Services as certain categories of personal information are required in order for us to deliver those functionalities.

3. How We May Use Your Information

To the extent permitted by applicable law, we may use information that we collect about you or that you provide to us, including any personal information for the following purposes:

4. How We May Disclose Your Information

When permitted by applicable law, including in cases that require your consent, we may disclose personal information that we collect or you provide as described in this Privacy Policy to our affiliates, business partners, service providers, and others, as follows:

5. Artificial Intelligence Tools

We or our third-party service providers may use Artificial Intelligence tools that incorporate Artificial Intelligence (“AI”) capabilities, including machine learning, as part of our business operations, including for the purposes set out in the “How We May Use Your Information” section above. The information that may be processed through AI tools consists of Usage Data and Device Information which is de-identified, aggregated, or in a hashed format. We and/or our service providers will not use your personal information to train any AI tools or to make decisions using AI without undertaking a thorough evaluation of our ability to use the personal information and the AI in accordance with applicable laws.

6. Cookies and Similar Technologies

Cookies

A “cookie” is a small file that is accessible within a folder on a computer and it is used for record-keeping purposes. Cookies are used to monitor your activity on a website by enabling us (through “first-party cookies”) or other parties (through “third-party cookies” set by parties other than us) to collect information about how you use the Website and enhance the way you use our Services.

There are two types of cookies: session cookies and persistent cookies. Session cookies are temporarily stored on your hard drive and expire at the end of your browsing session. Persistent cookies remain stored on your hard drive until they expire or are deleted by you. We use persistent cookies for customer protection as part of our authentication technology as such cookies assist in verifying the identity of a customer who is attempting to log into an account. You can block and control cookies using the information noted below. If you block all cookies, certain functionalities on our Websites or Services may not work.

Other Similar Technologies

In addition to cookies, there are other automatic data collection technologies, such as Internet tags, web beacons (clear gifs, pixel tags, and single-pixel gifs), and navigational data collection (log files, server logs, etc.), HTML Local Storage, Social Widgets, or UTM Codes that can be used to collect data as users navigate through and interact with a website.

What Cookies and Similar Technologies Do We Use and Why Do We Use Them?

We use certain cookies and similar technologies to operate our Services, to measure and track how you interact with the Services, to ensure the privacy and security of our Services, to enhance your experience and provide you with a more personal and interactive experience, to market to you, to track ad-driven activity, to perform usage analytics, and to otherwise tailor our communications to you.

After visiting our Services, you may see information about our services on unrelated websites. This may occur as a result of a placement of a cookie or other tracking technology from your past browsing. For example, our advertisers may display targeted advertisements when you visit third-party websites or social networks based on your previous interactions with our Services as tracked by cookies and similar technologies. This process also helps us understand the effectiveness of our content and marketing efforts.

Some of our service providers may use cookies or other methods to gather information regarding your use of the Services and may combine the information in these cookies with personal information about you that you may have provided or that they may have through permissible means. How and when a third party uses that tracking information depends on their privacy policy, which you should review.

The cookies and similar technologies used in our Services include the following:

Particular third-party cookies or tracking technologies used on our Websites include, but are not limited to:

Google Analytics: We use Google Analytics to collect and process data about the number of people using the Service, what pages they visit when they do, what other sites they used prior to coming to this Website, and to better understand how they find and use our Website. The data collected includes data related to your device/browser, your IP address, and on-site activities to measure and report statistics about user interactions The information stored is reduced to a random identifier. Google may show advertisements for us across the Internet. Google also uses cookies and other similar technologies to serve ads based on someone’s past visits to our Website. . Any data collected is used in accordance with this Privacy Policy and Google’s privacy policy. You can learn more about Google’s restrictions on data use by visiting the Google Privacy Policy. You can learn more about Google’s advertising services by visiting its Technologies page along with information on Google Analytics.

You can opt-out of Google’s use of cookies or device identifiers by visiting Google’s Ads Settings. You can also opt-out of Google Analytics by visiting the Google Analytics Opt-out Browser Add-on Feature. For more details, visit the Google Analytics Opt-out Browser Add-on page.

To understand more about Facebook advertising please visit: https://www.facebook.com/about/ads. You may deactivate Facebook Pixel via the Cookie Settings on Facebook. The Settings are located at the bottom of the main page for logged in users at: https://www.facebook.com/settings/?tab=ads#.

We do not control these third parties’ technologies or how they may use your personal data once you are referred to these third-party websites. If you have any questions, you should contact the responsible party directly or consult their privacy policies.

How Do Our Advertising and Marketing Partners Use Cookies and Similar Technologies for Interest-Based Advertising?

We may use third parties such as advertising networks and other content providers to serve targeted ads on our Website and on other websites like social media sites. This practice is referred to as interest-based advertising. These advertising networks and/or content providers may use cookies and similar tracking technologies to uniquely distinguish you, your web browser, or your device and report certain information about your visits to our Website and other websites (e.g., web pages you visit and your response to ads) in order to measure the effectiveness of our marketing campaigns and to deliver ads that are more relevant to you, both on and off the Website and across your devices, including on social media sites. This information may also be used to evaluate our online advertising campaigns.

Some third parties may use data collection technologies to collect information from our Website and combine it with other information they have collected relating to your web browser’s activities across their network of websites, where permitted. We do not control these third parties’ technologies or how they may be used. If you have questions about targeted content, you should contact the responsible party directly or consult their privacy policies. Please see examples of the opt-outs offered below.

How Can You Opt-Out from Interest-Based Advertising?

Some advertising networks we may use for these purposes may be members of the Digital Advertising Alliance (“DAA”) or the Network Advertising Initiative (“NAI”). Please visit the websites below to learn more about interest-based advertising and to opt out of receiving personalized advertising or content from participating third-party advertising companies:

Digital Advertising Alliance: https://optout.aboutads.info/?lang=EN&c=2#!%2F

National Advertising Initiative: https://optout.networkadvertising.org/?c=1#!%2F

Please note that if you opt-out, you may still receive online advertising from us, but it will not be tailored to your interests based on online behavioral information about you. To successfully opt-out, you must have cookies enabled in your web browser (see your browser’s instructions for information on cookies and how to enable them). Your opt-out only applies to the web browser you use, so you must opt-out of each web browser on each computer you use. Once you opt-out, if you delete your browser’s saved cookies, you will need to opt-out again.

Choices About Cookies

Most web browsers are set by default to accept cookies. If you do not wish to receive cookies, you may set your browser to refuse all or some types of cookies or to alert you when cookies are being sent by website tracking technologies and advertising. You may adjust your browser settings to opt out of accepting a “persistent” cookie and to only accept “session” cookies, but you will need to log in each time you want to enjoy the full functionality of the Website or other Services.

If you decline the use of cookies, you may not have access to the full benefits of the Services. Further, your opt-out only applies to the web browser you use, so you must opt out of each web browser on each computer you use. Once you opt out, if you delete your browser’s saved cookies, you will need to opt out again. In addition, adjusting the cookie settings on the services may not fully delete all of the cookies that have already been created. To delete them, visit your web browser settings after you have changed your cookie settings on the services.

Additional information is provided below about how to disable cookies or manage the cookie settings for some of the leading web browsers (PLEASE NOTE: these third party links are provide for your convenience, and we may not actively monitor the content of these links):

Google Chrome

https://support.google.com/chrome/answer/95647?hl=en

Firefox

https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Internet Explorer

http://windows.microsoft.com/en-GB/windows-vista/Block-or-allow-cookies

Microsoft Edge

https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09

Safari; iOS

https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac

and

https://support.apple.com/en-us/HT201265

Adobe Flash Cookie

https://www.macromedia.com/support/documentation/en/flashplayer/help/help09.html

For more information on how to modify your browser settings to block or filter cookies, visit http://www.aboutcookies.org/ or http://www.cookiecentral.com/faq/.

7. Your Choices to Control Your Information

Please use the “Contact Us” details provided at the end of this Policy to exercise your rights and choices under this Privacy Policy. We honor such requests when we are required to do so under applicable law.

Email Opt-Out: If you no longer wish to receive communications from us via email, you may opt-out by clicking the “unsubscribe” link at the bottom of our emails or by contacting us at 1-866-413-8340 and providing your name and email address so that we may identify you in the opt-out process. Once we receive your instruction, we will promptly take corrective action. Please note that registered users on our Services cannot opt-out of receiving transaction emails related to their account.

Online Tracking Signals: We do not currently recognize browser settings or signals of tracking preferences, which may include “Do Not Track” instructions. “Do Not Track” is a web browser setting that seeks to disable the tracking of individual users’ browsing activities. However, because our Website is not configured to detect Do Not Track Signals from a user’s computer due to the limits of current technology and solutions, we are unable to respond to Do Not Track Requests.

Accuracy and Updating Your Information: Our goal is to keep your information accurate, current, and complete. Please update your information through the Online Customer Portal, if possible, or contact us via the “Contact Us” details at the end of this Privacy Policy to, correct or update any personal information that you have provided to us. For instance, if your email address changes, you may wish to let us know so that we can communicate with you. If you become aware of inaccurate personal information about you, you may want to update your information. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. We are not responsible for any losses arising from inaccurate, inauthentic, deficient, or incomplete personal data that you provide to us

8. Data Retention

We retain and use your personal information for an appropriate period of time as is necessary to fulfill the purposes for which it was collected, to comply with our business requirements and legal obligations, to resolve disputes, to protect our assets, to provide our services, to pursue legitimate business purposes, to enforce our agreements, and other business or commercial purposes to the extent provided in this Privacy Policy.

We take reasonable steps to delete the personal information we collect when (1) we have a legal obligation to do so, (2) we no longer have a purpose for retaining the information, or (3) if you ask us to delete your personal information, unless we determine that doing so would violate our existing, legitimate legal, regulatory, dispute resolution, contractual, or similar obligations. We may also decide to delete your personal information if we believe it is incomplete, inaccurate, or that our continued storage of your personal information is contrary to our legal obligations or business objectives. When we delete your personal information, it will be removed from our active servers and databases; but it may remain in our archives when it is not practical or possible to delete it.

9. Data Security

We recognize the importance of safeguarding your personal information. We endeavor to maintain reasonable and appropriate physical, technical, and organizational safeguards designed to protect your personal information from accidental loss and unauthorized access, use, alteration, or disclosure. From time to time, we review our security procedures to consider appropriate new technologies and methods. We use reasonable security measures when transmitting personal information to customers in responding to requests under applicable data protection or privacy laws.

While our security measures seek to protect the personal information in our possession, no security system is perfect, and no data transmission is 100% secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to or from our Websites and Services. The safety and security of your personal information also depends on you. Where you use a password for access to restricted parts of our Websites or our Services, you are reasonable for keeping your password confidential. Do not share your password with anyone. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Websites and Services.

10. Links to Third-Party Websites

This Privacy Policy does not apply to any third-party websites or applications.

Our Websites and other Services may contain links to websites or mobile applications operated and maintained by third parties. These links are to external websites and third parties that have their own privacy policies. If you follow any links that direct you away from the Services, including links to social media sites or to other websites, this Privacy Policy will not apply to your activity on the other sites you visit. Because of the dynamic media capabilities of the Services, it may not be clear to you which links are to the Services and which are to external, third party websites. If you click on an embedded third-party link, you will be redirected away from the Services to the external third-party website. You can check the URL to confirm that you have left the Services.

We cannot (i) guarantee the adequacy of the privacy and security practices employed by or the content and media provided by any third parties or their websites, (ii) control the privacy policies or the privacy practices of any third parties regarding their independent collection or use or your personal information, or (iii) endorse any third-party information, products, services or websites that may be reached through embedded links on the Services.

Any personal information provided by you or automatically collected from you by a third party will be governed by that party’s privacy policy and terms of use. If you are unsure whether a website is controlled, affiliated, or managed by us, you should review the privacy policy and practices applicable to each linked website.

11. Your California Privacy Rights

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit our Privacy Notice for California Residents.

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits California residents who are users of our Services to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us via the Contact Us link and we will honor such requests where they may apply.

12. Children’s Privacy

Our Sites are not intended for children under 18 years of age. No one under age 18 may provide any personal information to or on the Services. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on our Services or on or through any of its features/register on the Services, use any interactive or public comment features of the Services or provide any information about yourself to us. If we learn that we have collected personal information from any person under the age of 18 without verification of parental or guardian consent, we will delete that information as quickly as possible. If you are a parent or guardian of a child under 18 years of age and believe your child has provided us with personal information, please contact us via the instructions at the “Contact Us” section below.

13. Changes to Our Privacy Policy

We reserve the right to add to, change, update, or modify this Privacy Policy at any time to reflect any changes to how we treat your information or in response to changes in law. In the event we make changes to this Privacy Policy, such policy will be re-posted on this page. If we make material changes to how we treat our users’ personal information, we may notify you by e-mail to the e-mail address specified in your account and/or through a notice on the Website home page. The date the Privacy Policy was last revised is identified at the top of the page. All changes are effective on the date listed at the top of this page and will apply to all information we have about you.

You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting our Sites and this Privacy Policy to check for any changes. Your continued use of the Website and our Services after the “Last Updated” date indicates your acceptance of the changes and your continued consent to our processing of your personal information according to the terms of the then-current Privacy Policy. If at any point you do not agree to any portion of this Privacy Policy, then you should immediately stop using the Website and the Services.

14. Contact Us

For more information, or if you have any questions or comments about this Privacy Policy and our privacy practices, you may contact us using the information below.

In Writing: Privacy Policy Manager, 2118 Usher Street, Covington, GA 30014

By Telephone: 1-866-413-8340